Free Adwords Tracking Url Generator Script

Wed, 11 Jul 2007 12:16:10 -0500

New Free Adwords Tracking/Powerposting tool

Track what makes money in Adwords

I finally got the help of a programmer on this one, and have the first
version of the script up:

http://www.advertinfo.com/quick/qt.php

I am going to try to keep it free, as long as there is a reasonable
server load with people accessing it. Basically what it does is automatically
generate the tracking urls I described in an earlier post called the
poor man's tracking urls. Here's a little background for those not
familiar with how this works:

In Adwords, when you enter your keywords, you can just enter the
keyword only, or you can use powerposting. It looks more
complicated than it actually is. Basically it gives you a lot more
flexability because you can specify an exact price, landing page,
and tracking for that keyword at the same time.

The formula for it is keyword ** price ** url instead of just the
keyword. So for example if I wanted to send people the site
http://google.com/new or something, and I wanted to pay $1.25
a click for that, the powerposting would look like this:

adwords ** 1.25 ** http://google.com/new

Simple enough? Ok now lets take this one step further. I don't
want to just send people to a regular link, that just won't do!

What I want to do is send people to a link that has tracking info
in it, so that I can see which keywords and pages are MAKING
ME MONEY and which are losers. If we want to use the corporate
doublespeak of the big SEM firms I would say "Its very important
to monitor your ROI by keyword with advanced web analytics"

If I did that, well, I could charge a heck of a lot more for this service.

As a matter of fact..... Ok I won't. What we want to do is be able
to track of all the words we are advertising on, which ones actually
result in somebody buying something or contacting us, and which ones
just bring freebie seekers or the curious to the site, suck up all our
adversing budget, and never produce any results. There are
a lot of ways to use this with a tracker like hitslink to really hone
in on making better profits, but until you can make the tracking
links, you can't achieve all these great benefits, so lets do that
first.

Different trackers work differently, but almost all of them
will work with the paramater SOURCE, so instead of sending someone
to http://mysite.com, if you can at least send them to a url like
http://mysite.com?source=mycampaign you can start
tracking which marketing campaigns or traffic sources are working
for you and which are not.

Now that is a very good start, but if you want to be a real pro we
have to take this to the next level. We want to know, if somebody
bought something from our site, exactly what keyword they typed
in, what keyword we advertised on (not always the same thing), and,
for easy access, what place they came from, such as yahoo or google,
and for google we want to know which ad group they came from so
we can quickly go look at that campaign and tweak it a bit.

To generate these adwords tracking urls manually you can go here
to learn how to do it, but if you want to have them generated for
you so that you can powerpost them back into your google adwords
campaign here you can try out this new script:

http://www.advertinfo.com/quick/qt.php

Note that for our purposes we didn't need to be quite so fancy, the
script generates the code to track the keyword, the ad group, and
the source.

This gives a real good start, to generate these tracking urls
automatically so that you can power post them into your Adwords
account, and later on you can start tweaking individual bid prices
and be happy as a clam.

Rock on,

Adwords Marketing News - adwords tracking

Free Adwords Tracking Url Generator Script