Google gets hacked- Adwords Competitive intelligence tool

Thu, 12 Jul 2007 12:07:39 -0500

Googspy- Adwords Competition intelligence while it lasts

What is Googspy? Well its a little embarassing, because if you knew how, you could find out all the terms I am advertising on, if you knew what my sites were. Basically what they do is query Google a half a million times a day on all kinds of different keywords, and they grab the different advertisors that appear under those keywords and stick them all in a database. If you are in the top 8 they grab your ad as well, although their data isn't that complete. It will take them longer to do enough queries to grab ALL the data (there are at least 200,000 advertisors on millions of keywords) but for only being active for a few days the volume of intelligence already gathered is enormous.

You can also search a keyword, and find the top 25 advertisors who also advertising on that term, then you can click on one of them to also see what other keywords that competitor is are advertising on.

They opened up about 4 days ago and got so much traffic that it overwhelmed their hosting account, so they have the site http://www.googspy.com on a bigger server. This is one of those things that you should just check out while it lasts, because it is free at the moment, and I am sure Google will get them shut down soon. In the meanwhile, go and get as much competitive data as you can. Research top competitors, see how you compare, and get new keyword ideas from your competitors. If I am wrong and it stays up and it stays free, great. If not, don't say I didn't warn you :)

Adwords Marketing research BOMB!

Thu, 12 Jul 2007 11:56:34 -0500

New Adwords Competition Analysis BOMB!

In an earlier post I was talking about two new things I am testing, web based softwares for adwords competition research, and after only 3 days I already have a hands down winner.

The two services I have been trying out are Adgooroo and adarchiver.

Adgoooro is much more expensive than adarchiver, costing you 2 dollars per keyword per month, with an intro package of 50 keywords for 50 bucks. They only give you a 5 day free trial with 10 keywords, which is barely long enough to learn their system. But they have a slick interface, and their programming works very well. Adarchiver on the other hand will let you monitor up to 500 keywords a month for 60 bucks a month so its a lot more cost effective. But their interface isn't that professional and some of the code is a little buggy. I am ponying up dollars to both places and I am going to give them each a full 30 days before I really declare the real winner. I hope adarchiver pulls through because its a lot cheaper, but we will see.

So what do these adwords software tools do for your competition analysis? Why am I so excited?

In a nutshell, they go every 30 minutes or so and take a "snapshot" of all the competition on the first page of Google Search results, grab all the ads, and their positions, and then do the same thing for all the keywords you want 24 hours a day.

Now here's where it gets interesting.

In any given market it is usually only 3 or 4 advertisors you really have to worry about, which is usually about 10% of all the advertisors out there.

Or put it another way, if somebody is advertising on a certain keyword and you see them up there at number 6 every day, every hour for 30 days, they are either making money, or they are crazy. If they are in position 6 or 7all the time they are probably pretty smart. If they are in position 1 all the time they are probably pretty rich.

Now if you are smart, you will go find those guys and look at all of their winning ads for the keywords you have chosen and learn something. You can also go look at their website, sign up for their newsletter, and observer their whole sales process.

Then all you have to do is be just a hair better than them with your ads, and you can beat them and make money in that area too.

There's more to it than that, but that's the gist of it. You will learn more by messing around with the free trial they have at adgooroo.com

I am only 3 days into my testing but I am already pretty impressed, The caveat I have is you have to pick the RIGHT KEYWORDS to monitor or the tool won't tell you the truth. Also both companies are in California so depending on where they are monitoring the data from, the results might favor people doing campaigns only in California area. But there is still some great competition analysis data to be had.

It took adarchiver support a whole day and a half to update my account from the trial to the "big mama" so I am not thrilled so far, but the data they gather is the same for a lot less, so I am continuing with the research and I will post the winner 27 days from now.

Adwords Marketing News - competition analysis software

Google gets hacked- Adwords Competitive intelligence tool

Adwords Marketing research BOMB!