]> http://marketingnewsblog.adwordstraining.org/taxonomy/term/49/0 en http://marketingnewsblog.adwordstraining.org/node/55 <table width="500" border="0"> <tr> <td> <!--Body content starts here--> <P><strong style="font-weight: 400"><font size="2" face="Verdana">Adwords is fundamentally about your marketing process, and should include optimizing not just your ads, but your landing pages as well. I am finding that the Taguchi Method might be very useful in this, and am working on getting some software made to test my own landing pages to see if this works. <br/><br/>I came across a couple other interesting things in my Taguchi research today: <br/><br/>1) It looks like the good old ad comparator is up at: <br/><a href="http://www.adcomparator.com">http://www.adcomparator.com</a> <br/><br/>This free site uses the taguchi method to tell you which advertisement you should use after you plug in the results of your tests. <br/><br/>Of course I am too lazy to do this, I want my software to do it for me!!! <br/><br/>Also of interest if you are a do it yourselfer and into excel is: <br/><a href="http://www.qimacros.com/free-lean-six-sigma-tips/design-of-experiments.html#doetemplate">http://www.qimacros.com/free-lean-six-sigma-tips/design-of-experiments.html#doetemplate</a> <br/><br/>These guys have figured out the math and put it into excel, and it looks like you can buy their whole package for 500 bucks, which is a lot less than some people are charging for it. <br/><br/>If you go to their freestuff.html page, you can download an evaluation copy of their software which should help you quite a bit. <br/><br/>This is a bit more complex explanation of how the taguchi method works: <br/><a href="http://www.statease.com/e6ug/DE05-Taguchi.pdf">http://www.statease.com/e6ug/DE05-Taguchi.pdf</a> <br/><br/>If anyone finds some more resources, please send them to me and I will add them here. </font></strong></P> <!--Body content ends here--> <!--Google Adsense starts here--> <p><script type="text/javascript"><!-- google_ad_client = "pub-6354470176686748"; google_ad_width = 234; google_ad_height = 60; google_ad_format = "234x60_as"; google_ad_type = "text"; //2007-07-10: adwordstraining.org google_ad_channel = "1114461152"; //--> </script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script></p> Thu, 12 Jul 2007 14:05:10 -0500 http://marketingnewsblog.adwordstraining.org/node/45 <table width="600" border="0"> <tr> <td width="600"><p><font size="2" face="Verdana, Arial, Helvetica, sans-serif"><strong>Free Adwords copywriting seminar:</strong></font></P> <p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">I spent a little time with Michael Yared and <br> Scott Bosley, who are respectively, an amazing<br> Adwords analyst and an amazing Adwords<br> and landing page copy writer, and added<br> my two cents in with theirs in this hour long<br> special edition <a href="http://www.successvideo.net/audio/navi_edited/adwords-copywriting-seminar-r.mp3" target="_blank">teleseminar about adwords copy<br> writing. </a></font></P> <p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">It is about an hour long, in mp3 format, and<br> </font><font size="2" face="Verdana, Arial, Helvetica, sans-serif">filled with copy writing advice and tips from<br> some of the best. I wish the sound quality<br> was a little better, but what the heck. The<br> information contained I think you will get<br> a lot out of. <br> <br> Hope you enjoy it:)</font></P> <!--Google Adsense starts here--> <p><script type="text/javascript"><!-- google_ad_client = "pub-6354470176686748"; google_ad_width = 234; google_ad_height = 60; google_ad_format = "234x60_as"; google_ad_type = "text"; //2007-07-10: adwordstraining.org google_ad_channel = "1114461152"; //--> </script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script></p> Thu, 12 Jul 2007 13:19:03 -0500