free stuff
Submitted by steveblom on Tue, 2006-03-21 15:41.
free stuff
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Adwords is fundamentally about your marketing process, and should include optimizing not just your ads, but your landing pages as well. I am finding that the Taguchi Method might be very useful in this, and am working on getting some software made to test my own landing pages to see if this works.
I came across a couple other interesting things in my Taguchi research today:
1) It looks like the good old ad comparator is up at:
http://www.adcomparator.com
This free site uses the taguchi method to tell you which advertisement you should use after you plug in the results of your tests.
Of course I am too lazy to do this, I want my software to do it for me!!!
Also of interest if you are a do it yourselfer and into excel is:
http://www.qimacros.com/free-lean-six-sigma-tips/design-of-experiments.html#doetemplate
These guys have figured out the math and put it into excel, and it looks like you can buy their whole package for 500 bucks, which is a lot less than some people are charging for it.
If you go to their freestuff.html page, you can download an evaluation copy of their software which should help you quite a bit.
This is a bit more complex explanation of how the taguchi method works:
http://www.statease.com/e6ug/DE05-Taguchi.pdf
If anyone finds some more resources, please send them to me and I will add them here.
Submitted by steveblom on Wed, 2005-08-17 14:33.
adwords copy writing | adwords experts | adwords help | free stuff
Free Adwords copywriting seminar:
I spent a little time with Michael Yared and
Scott Bosley, who are respectively, an amazing
Adwords analyst and an amazing Adwords
and landing page copy writer, and added
my two cents in with theirs in this hour long
special edition teleseminar about adwords copy
writing.
It is about an hour long, in mp3 format, and
filled with copy writing
advice and tips from
some of the best. I wish the sound quality
was a little better, but what the heck. The
information contained I think you will get
a lot out of.
Hope you enjoy it:)
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