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Individual Keyword Performance

Submitted by Adwords Guru in Training on Mon, 2005-07-18 14:51. adwords education | adwords guide | adwords hints | adwords roi tracking
Increasing ROI For Our Clients

One of the latest technologies that the search engine marketing department is now utilizing is the ability to track individual keyword performance. We have always been able to determine which group of keywords performed best, but now we can determine which individual search query is the top performer for our clients.

This information is vital during our optimization process and is used to create better advertisements as time goes on. To explain how this works, imagine that you have an online pet food store, and you are advertising on a number of keywords related to dog food. You might be advertising on 300 different terms and phrase combinations, but out of all the activity, you find that while many phrases generate traffic and visitors to your site, only five end up with people BUYING something.

You can then drop the unproductive keywords from your budget while increasing the budget of the productive keywords, and exponentially increase the ROI of your advertising. Once armed with this knowledge, you can go to other pay-per-click search engines such as Yahoo, and apply what you already know is producing a profitable result. You can roll out your advertising campaign to other search engines only on known profitable keywords, and decimate your competition!

For more information on managed search engine advertising accounts, contact 1-877-343-8911.

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