Ok This is my greatest friend in Adwords, and I don't hear many Adwords gurus talk about it.

In my videos I mention to keep checking back often in the "tools" section under the Campaign Management tab in Adwords.

I take my own advice, and always check out when the Google Engineers are making some new kind of tool. Sometimes I try them and I am not that impressed, but there are two that you should really check out the power of.

The best one is the advanced search and edit tool. By using the filters, I am able to spend a fraction of the time I was before doing account tweaks. Lets say you want to find all the keywords that are lower than position 8, regardless of where they are in your account, and raise them all by 10 cents. it takes just a couple seconds to do this with this tool. How about deleting keywords that have consistently gotten poor CTR over the last month? You can either perform mass edits on them, or just see what they are to get a better idea of what is actually going on.

There is another great use of this tool that I use a lot. Lets say that you made a mistake in the url of several ads and now want to change the landing page, or like me, start making campaigns and ads before you have even settled on the final domain name you want to send people to. You can go throughout the entire account in all your ads and change the destination url en masse, or you can change just certain ones in certain ad groups. Its nice to be able to hit a button and change the destination url for 50 ads at once and is a real timesaver.

The other tool is the mass move/copy ad text. I actually hired a company to make a similar tool for me using the Google Api, but I end up just using the one that is built in to the Adwords interface more and more now. What it does is let you "clone" an ad group, with all the keywords and ads, onto another ad group. So lets say you want to separate out some keywords into different adgroups, but you don't want to lose the CTR history of your top performing ads. Just clone the ad group, and leave your top performing keywords in the origional one, and experiment all you want with the new one. The only thing I am waiting for is the ability to mass clone entire campaigns with all their ad groups at once, so that you can quickly add an additional website or for split testing a proven winning campaign.

There's always news of stuff, Like now google is trying day parting, position preferences, and now even testing cost per action and people have asked me why I don't comment on all these things. The reason is because for this blog I am concentrating only on proven stuff that has actually worked for me, and I ignore the bells and whistles until they actually prove out. These two new tools definately prove out for sure.

Ok kids, that's my two cents for the day.

-Steve

Steve Blom
Certified Google Adwords Professional

Adwords Training Video Author:

Blog:
http://marketingnewsblog.adwordstraining.org

Free Adwords video:
http://www.adwordstraining.org/video/free_adwords_tutorial_video.htm

Contact: steve@adwordstraining.org