The Google content network has finally come of age. At this point I have a lot of clients that get 20% of less of their clicks on Google, and 80% from the content network. BUT, the conversion is still highly variable, and very bad in a lot of industries. So, the traditional advice still holds true for me.

Start at Google.com only, or add the search network if you know what you are doing, and then once you have your CTR up, the account stable and a baseline for conversions you can live with, add the content network in at that point, and see what you get.

If you are a B to B business that isn't in the mortgage or financial industry that doesn't have super expensive clicks, and your product or service is high priced, most of the time you'll do just fine.

Most of the fraudulent activity on the content network is aimed at the super expensive clicks, especially mortgage and medical type terms. I am sure the same is true for the adult and gambling industries but I don't touch those. Life is too short.

Also being able to separate the bids is a must, and remember to line out sites that don't convert. As always, your mileage may vary. I am having some great luck with some of my clients at the moment.

-Steve

Steve Blom
Certified Google Adwords Professional

Adwords Training Video Author:

Blog:
http://marketingnewsblog.adwordstraining.org

Free Adwords video:
http://www.adwordstraining.org/video/free_adwords_tutorial_video.htm

Contact: steve@adwordstraining.org