The myth about needing millions of keywords

There are many myths about Adwords floating
around on the internet.

One of them is that you can have huge keyword
lists of thousands of keywords and get thousands
of visitors for very little cost.

Like meta tags, this was actually true and good advice at
one time, but it is no longer true, even though it is repeated
often by people who actually haven't done Adwords
for real.

In theory it sounds great. But here's the problem:

Google has hundreds of thousands of advertisors.

While Google does have a lot of hard drive space, that
space isn't infinite. And there are too many people
out there that have tens, even hundreds of thousands
of keywords in their accounts that never get even an
impression, much less a click, and it is hampering
Google's growth and making problems for them.

Now I don't have a lot of sympathy for Google, I am
just trying to show you the point of view from their
side, which you must understand if you are going
to be successful in Adwords.

If you were a Google engineer, how would you solve
this problem?

Well, what they did to try and solve this is to build
a few things into the ad rotation system to try to combat this.

You will notice that if you start a new ad group
not all of your keywords start getting impressions right
away. Within each ad group, the first keyword you
have listed is tried, and the click through rate is
calculated. Then the next keyword is rotated in.

Now if each new keyword has a decent click through
rate, you are fine, Google starts rotating all your ads
in, and you're off and running.

But what if you have a list of 2000 keywords in your
ad group that never get a click, or an impression?

Right. Your click through rate is 0.

Then Google tries the next keyword. Whoops. Another
zero.

Built into their algorithm is something that then detects
and slows the rate at which new keywords are even
rotated into the system (and therefore showing your ads)
and if you have a lot of them, that's when keywords
start going "on hold" and "in trial" and first
that particular Ad Group, and then eventually your
whole account is slowed if you don't improve it.

They just can not have trillions of keywords that never
even get a click in their system.

Out of the 400-500 million searches a day that Google
currently gets, if you can't even find ONE person
searching for that query once a day or over a 30
day period, what is the real use of that keyword
to Google, or to you really?

Well to Google, the extra space, tying up memory
in their servers and system, just so they can maybe
give you some cheap clicks someday, just isn't
worth it.

I am not making a value judgement on this, that is
just the way it is.

When this is not true:

If you are a big time corporate advertiser
like Ebay, or a fortune 500 company
and you are going to spend big bucks
with Google, exceptions can be made.

If you spend $250,000 a month on paid
search as part of your advertising budget,
you probably won't have any problems either.

Google will give you a special number to call,
and you will have a special allowances for
your account, and even a different way to
upload your keyword lists and ads.

BUT, if you are an advertiser like that you
aren't really worried about getting cheap
traffic as much as you are getting more
and more traffic.Google knows advertisers
like that will be bidding on expensive terms
too.

Ebay bids on almost every word in the
dictionary, and yes, they do get a lot of
five cent clicks as part of their marketing
and advertising mix. But not everyone is Ebay.

So what do you do?

Our advice is kill the keywords that aren't
getting any impressions after 30 days.

If you are a new advertiser, this is the best
way to go. Use the Google traffic estimator,
even though it can sometimes be way off,
and don't bother with the keywords that have
an estimate of .01 clicks or .1 clicks or whatever.

Thats like one click every 10 days, or 100 days.

It is not going to stampede visitors to your
website, that's for sure.

Keep your account lean and mean in the beginning,
and work on your click through rate and targeting.

Later on, you can add terms bit by bit that you
want to take a chance on, but you won't
kill your account doing it.

Hopefully this will help you be more successful
with what you are trying to do.

Want to make it simpler?

Get the videos.

Watch over my shoulder with video technology as
I take apart the secrets to Adwords piece by piece
and break them down for you so that you
can succeed in any industry you want.

The videos are easy to get through, fairly
short for the most part, and don't assume
that you are a computer genius. Almost
anyone should be able to get through them
pretty rapidly and put the information into
action fast.

You can get all the videos by ordering them
online at http://www.successvideo.net, or you
can call our real office with real people at
1-877-343-8911 and they can answer all your
questions.

If you are an "impatient advertiser" they can
also create and manage an Adwords campaign
for you to get you going faster. Just call the
number above.

Either way you win.

Here's a short list of some adwords resources you
should keep handy:

http://www.wordtracker.com/ find new and better keywords

http://searchmarketing.yahoo.com/rc/srch/
Free keyword selector tool and view what your
competition is paying for different keywords at
Yahoo.

http://kwmap.com/ A little known resource that
helps you map out your "keyword themes"
for Adwords

See you on , when you should
recieve another free Adwords tip!

-Steve Blom and the successvideo.net team
205 S Myrtle Ave
Clearwater, FL 33756
1-877-343-8911
(727) 465-0925

-Steve

Steve Blom
Certified Google Adwords Professional

Adwords Training Video Author:

Blog:
http://marketingnewsblog.adwordstraining.org

Free Adwords video:
http://www.adwordstraining.org/video/free_adwords_tutorial_video.htm

Contact: steve@adwordstraining.org