Change in Adwords ranking algorithm

As you remember, last month we talked about the slight change in the algorithm in how Google will be displaying adwords ads, which in a way is back to how it was in 1998 or so. Back then, ads themselves were looked on as either relevant or not by looking at the content of the ad itself, and after Google got money hungry, this dropped in importance a bit.

Now however, this might be becoming important again. So, if you are advertising on a keyword phrase it will give you a slight boost in ranking in addition to making those words bold in your ads, if you have those words or related words in the copy of your ad.

This will help your CTR quite a bit in theory.

I wish I could say I have been dutifully testing this for you but I have actually been having fun with testing some other aspects of copy and landing pages, so I can't report any conclusive results yet. But this is something to keep in mind when you are making new ads. You can find more details here:

Adwords CTR discussion

-Steve

Steve Blom
Certified Google Adwords Professional

Adwords Training Video Author:

Blog:
http://marketingnewsblog.adwordstraining.org

Free Adwords video:
http://www.adwordstraining.org/video/free_adwords_tutorial_video.htm

Contact: steve@adwordstraining.org