CTR and the adwords campaign improvement cycle

I can't say that I am 100% on this because after you are managing about 20 Accounts for different clients it gets harder to do. But if you are doing adwords for yourself you should definately do this:

The basic idea is that there is a cycle between adjusting your adwords account, keywords, ads, whatever, and then looking at your webstats to really see the effect that it had with the visitors on your website. Then once you see the effects, to take what you learned and use that to go back and further optimize your account again. Here's an example:

I did a campaign for a market research company and advertised on the term "focus groups". Seemed logical at the time that people who were searching for that would be interested in market research as well. It looked like a good campaign, I had a great CTR, I was getting clicks, BUT...

when I looked at the webstats and saw what terms people were typing into Google to find my clients site, I saw that most of them were searching for PAID market research, and paid focus groups. So instead of getting my client new customers, I was getting them the kind of people who really weren't buyers.

So, I then added the word "focus" as a negative keyword so my ads wouldn't show up there anymore and I could fine tune the campaign to the types of customers my client was really looking for, which improved their ROI immensely, just with that one little thing.

The principle is, the faster the improvement cycle, and the more often you do it, your marketing increases exponentially, because you are using the traffic you are getting and your site stats in tandem with each other.

If you improved your efficiency only 1 percent each day with this, you would DOUBLE your marketing results in just over 3 months doing this alone. If you did this little analysis once a week, it would take you 2 years to achieve the same improvement, and your competitors would eat you up. So all you have to do is make small improvements more often than your competitors, and you will eventually overtake them.

You don't have to be superman. You just have to make little improvements and just make them more often than your competitors.

-Steve

Steve Blom
Certified Google Adwords Professional

Adwords Training Video Author:

Blog:
http://marketingnewsblog.adwordstraining.org

Free Adwords video:
http://www.adwordstraining.org/video/free_adwords_tutorial_video.htm

Contact: steve@adwordstraining.org