The poor man's adwords tracking code:

Let's say you want to track something and you don't want to give all your adwords conversion data to Google. I don't blame you.

Here is what you do:

http://www.mydomain.com/?c1=campaignname&source=adwords&kw=put+your+keyphrase+here

Just copy the above and fill it in with the appropriate variables.

If you also want to be a real nerd and track the match type as well, like in the example of the keyword phrases mycool product, "mycool product", and [mycool product] it would look like this if you wanted to paste it into your adwords account.

mycool product ** http://www.mydomain.com/?c1=campaignname&source=adwords&kw=mycool+product
"mycool product" ** http://www.mydomain.com/?c1=campaignname&source=adwords&kw=%22mycool+product%22
[mycool product] ** http://www.mydomain.com/?c1=campaignname&source=adwords&kw=%5Bmycool+product%5D

You can also if you want a little more control, also specify the price for just that one keyword. If you wanted to pay 1.25 per click for each of these keywords, here is what you would do:

mycool product ** 1.25**http://www.mydomain.com/?c1=campaignname&source=adwords&kw=mycool+product
"mycool product" **1.25** http://www.mydomain.com/?c1=campaignname&source=adwords&kw=%22mycool+product%22
[mycool product] **1.25** http://www.mydomain.com/?c1=campaignname&source=adwords&kw=%5Bmycool+product%5D

Then you just paste that into the appropriate ad group in your Adwords account. Doing it that way lets you tweak your positions more precisely.

Now, the only thing you are missing is a service like hitslink that lets you put a special
tracking code on every page of your site and then another one on the confirmation page after someone orders. But the above lets you have a lot more control over your adwords accounts if you have even a basic webstats program.

By the way, doing this can be accomplished with a very simple php script. Contact me if you want to make this script and become rich and famous.

-Steve

Steve Blom
Certified Google Adwords Professional

Adwords Training Video Author:

Blog:
http://marketingnewsblog.adwordstraining.org

Free Adwords video:
http://www.adwordstraining.org/video/free_adwords_tutorial_video.htm

Contact: steve@adwordstraining.org