Adwords Competition Analysis Tools -Adsnatcher review

Continuing on this theme of testing web based software for adwords competition research, I want to talk about adsnatcher for a bit, since I already talked about adgooroo.

adsnatcher is MUCH cheaper, letting you monitor 500 keywords for 60 bucks a month, and it does give you a lot of the same competitive data that adgooroo does. The only thing, you can still extract this competitive data if you can live with broken links, links that go to wierd places, and strange server messages from time to time. adsnatcher has a LONG way to go. But the difference in price is still amazing and I am definately interested in wrestling with it because of the price difference.

monitoring 500 keywords in adgooroo would cost you something like 2000 bucks a month, so this is significant.

And really the data is the same. What it measures is every certain interval, the software goes out to the keyword you pick and grabs all the ads and puts them in a database and stores the data. That's it. But what you can do with the data is quite substantial if you are a pro. For instance, if you constantly monitor a keyword for 30 days and you see the same guy with the same ad in the same position, 100 percent of the time, you know he's making money. You know the ad is working. So then you can go investigate further, look at his sales process, see what other keywords he shows up in and grab all of his ads and look at them. You can compare them to yours, adjust your ads accordingly, and then look at the site and the sales process, and learn a heck of a lot in a short period of time.

Adgooroo has a pdf that explains the philosophy and is 14 pages, but really is worth the read. Competition analysis definately looks different after reading this one.

I am still testing both of these services each day and I will give my definitive opinion at the end of this month.

-Steve

Steve Blom
Certified Google Adwords Professional

Adwords Training Video Author:

Blog:
http://marketingnewsblog.adwordstraining.org

Free Adwords video:
http://www.adwordstraining.org/video/free_adwords_tutorial_video.htm

Contact: steve@adwordstraining.org